Instagram is a social media platform used by many people across the world. Though Instagram can be utilized for personal use, the platform generates a massive amount of revenue and marketing opportunities for businesses and causes. Below are several tips on how to utilize Instagram for nonprofit marketing.
Incorporate other social media platforms
Most business owners and entrepreneurs are well aware of the significant role that Twitter and Facebook play in today’s digital marketing strategies. Instagram is no different. Using the hashtag function on Instagram, nonprofits can reach new followers and gain more exposure on other platforms. For example, many nonprofits use Instagram to announce which cause they are supporting in a particular season. They can then use the same hashtags used in their Instagram posts to generate more followers on Twitter and Facebook. Go Read services can help you improve your Instagram analytics, including your engagement rate and reach.
Designate a specific hashtag
One vital tool that nonprofits should utilize is the hashtag system that has been built into Instagram. The hashtag system varies from platform to platform; however, a trend is emerging where nonprofit organizations use the same hashtag to reach unique goals. For instance, a non-profit organization can use the hashtag #helpheroesrank (named after a book) across all platforms to raise money for matching funds administered by GoFUNDME.com. Or, they can dedicate a single Instagram hashtag to their specific cause, such as #givebackoftheheart or #greatideas4humans.
Post regularly
In today’s social media industry, the amount of content produced and consumed is growing exponentially. As such, it is vital for nonprofits to post regularly on their social media accounts. Posting at least once per day on Instagram will help spread the word about a particular cause. Additionally, certain users can be subscribed to certain causes via an Instagram account that has been created for that purpose.
Create specialized content
Nonprofits should create different types of content for Instagram than they create for other social media platforms. For example, Instagram is often considered a passive social media platform, as many users view only the pictures without reading the captions or clicking links. As such, nonprofits should post pictures that are immensely appealing to the eyes of most users. They should also use filters with their pictures to ensure that they look their best. By using creative photos and well-designed captions, nonprofits can engage users in ways a text-heavy website cannot.
Create a branded hashtag
Nonprofits can create branded hashtags for their organization. This is a unique hashtag that only their followers will be able to utilize. This is particularly useful for nonprofits that want to use a tagline in their posts, but do not want to clutter the caption with any text. A good example of this is the Alzheimer’s Foundation of America’s #beatdementia hashtag, which they use often on Instagram and other social media platforms.
